Tim and Leon got to know each other during their Masters in Strategic Entrepreneurship. They quickly discovered their shared love for dogs when they started working on a business idea for breed-specific dog supplements in a course project. From there on, they started to dive deep into the dog market and found several problems that they thought needed urgent solving. They set out on a journey marked by several interviews with dog experts such as nutritionists, veterinarians, and breeders which gave them the holistic view to plan their company's mission: To help your dog receive the transparent and high-quality nutrition it deserves! Now we are on this mission and invite you to follow us along!