We believe pet owners deserve to know exactly what’s in the food they’re feeding their companions. Many labels use broad terms or minimize key details, making it difficult to compare products or understand if an ingredient truly supports a pet’s health. By clearly showing our ingredients and their benefits, we help you make informed decisions that align with your pet’s specific needs—no guesswork required.
A key example is the so-called “4% rule.” In many regions, a product labeled “with chicken” only needs to contain 4% chicken to use that claim on the packaging. This can be misleading and might trick consumers into thinking there’s far more of the advertised ingredient. We’re committed to going beyond these minimal requirements by offering transparency around how much real meat and other nutritious elements we use, ensuring you can trust every aspect of what goes into your pet’s bowl.
We develop our formulas in close collaboration with pet nutrition experts. This way, we ensure that every ingredient in our food is exactly what belongs there—and is good for our beloved pets! And that holds true for each and every one of our formulas.
We carefully select each ingredient, using a single, high-quality meat protein source to ensure optimal nutrition and reduce potential allergens. We completely exclude wheat, gluten, artificial flavors, and artificial preservatives, relying instead on a colorful variety of vegetables and fruits for essential vitamins, minerals, and antioxidants. Thanks to our gentle production and processing methods, we preserve vital nutrients.
We believe that trust is built on transparency, and we strive to be different from the rest of the market by openly sharing everything that goes into our products—without hiding behind difficult or misleading terminology. That’s why every single ingredient is clearly listed on our packaging, and each product features a QR code directing you to detailed information about its purpose, benefits, and any potential risks—such as allergies. We want you to feel confident and fully informed about what you’re feeding your dog, knowing exactly why each ingredient is there and how it supports their overall health.
We are currently building a large network of trusted experts, including dog breeders, veterinarians, and nutritionists. These partners collaborate with us to deliver high-quality, transparent pet food to more pets. While they earn commissions, they also help refine our products and establish our transparent brand on the market. If you’re interested in joining this network or want more information, please sign up for our waiting list or email us directly!
We’re challenging the pet food industry by focusing on high-quality, nutrient-dense recipes and a focus on transparency in our products. We aim to empower pet owners through clear labeling and straightforward guidance, ensuring pets receive the nutrition they need. Currently, we are developing several high quality dog food options. If you are interested in receiving updates and be one of the firsts with access to our products, sign up to our waiting list now!
Together with a network of reputable, long-established partners, we’re working to empower every pet owner to make informed nutritional decisions for their companions. Our collaborations include breeders, veterinarians, and nutrition experts, all committed to our shared vision of pet wellness. Interested in learning more about our partnerships or becoming a partner of Tim&Leon? We’d be glad to hear from you!
